Quick tip: Always listen to voice demos at the same volume as a listener would consume your podcast through earbuds.
Then, write your script for the ear
A text that reads smoothly on paper often stumbles when you speak it aloud. Spoken language requires short sentences, common phrases, and natural pauses.
When you create your podcast script, pay attention to these points:
- Write out everything that needs to be read, including numbers and abbreviations.
- Avoid sequences of words with many sibilant sounds.
- Indicate emphasis by underlining words that require extra stress.
- Add direction notes in parentheses, such as '(smile)' or '(short pause)'.
Quick tip: Read your script aloud at least twice against the clock before you send it to the voice actor.
When you brief the voice actor, provide context about your listening audience. Do not just tell them what to say, but also who the voice is speaking to: a single listener walking their dog or sitting in their car.
As a voice director, I always pay attention to the distance from the microphone. For a podcast, we intentionally have the voice actor speak closer to the microphone at a quiet, conversational volume. This enhances the proximity effect. Low tones become richer, and it feels as if the voice is right next to you, rather than on the other side of a large studio.
Quick tip: Always ask for two different intonations of the same intro. This way, you can choose what best fits the mood of that specific episode during editing.
Finally, clarify rights and ratesThe fee for a voice depends on your podcast's purpose. For an editorial or internal podcast, you usually pay a rate per word or per project. However, if your podcast includes paid advertisements or commercial brand mentions, the price consists of a base fee for the recording, supplemented by a buy-out for broadcast rights and the usage period.
Quick Tip: Ask for a custom quote in advance that clearly specifies usage for streaming services like Spotify and Apple Podcasts, so you avoid surprises later.