Why does a wrong voice choice only come back to haunt you after a few months?
A wrong voice is like cheap cement in a house's foundation: during construction, you don't see the difference, but as soon as the seasons change, the first cracks appear in the walls.
When you use a voice for an e-learning course, TV commercial, or corporate film, your listeners slowly build a connection with your brand. If, over time, that voice doesn't sound authentic to the target audience, your audience silently disengages. French consumers are particularly sensitive to the correct regional intonation. A true native speaker ensures the continuity of your brand, even when you add new videos to the same series a year from now.
What difference does the country of origin make for French voices?
French is the official language in multiple regions, but the nuances between, for example, the French market and the French-speaking Belgian market are significant.
- French from France: Thomas lives in France and has a young, familiar, and very natural sound that perfectly suits an audience in France.
- French from Belgium: Julie is a versatile French voice for Belgium, with a warm sound that works excellently for the French-speaking Belgian market.
- Local Customisation: For a Flemish audience, you would sooner choose a voice like Veerle from Belgium, while Lotte is perfectly suited for the Dutch market.
By weighing up the correct accents per region beforehand, you prevent having to re-record all audio for a specific market next year.