Myth 3: Voice-over rates are opaque and unaffordable
What is actually true: The fear of unexpected costs often causes companies to choose cheap, inexperienced voices. However, the rate structure in our sector is logically structured if you know the rules. We make a clear distinction:
Commercial work: You pay a fixed base rate for the recording session, supplemented by a buy-out. This buy-out is a fee for intellectual property rights, depending on where the spot is heard and how long the campaign runs.
Non-commercial work: For projects such as an internal corporate film or e-learning, we simply charge per word or per project. No complicated structures, but a transparent, customized quote. ## Myth 4: You need an expensive physical director for a good recording
What is actually true: In the past, as a client, you had to be physically present in a dusty studio to direct the right emphasis. Today, this happens almost entirely remotely.
Director's tip: Give the voice actor clear instructions beforehand instead of using general terms like "make it professional." Tell them who the target audience is and what emotion you want to convey. As a director, I see that a voice actor performs much better when they know whether they need to sound like a helpful neighbor or a reliable expert. A good briefing beforehand saves you hours of adjustments afterwards. Our clients, like Jelle, who gave us a score of 5 out of 5, confirm that this method ensures fast delivery and excellent quality without you having to make the trip yourself.
Myth 5: International voices are difficult to book locally
What is actually true: Many Belgian companies think that they have to work with various foreign agencies for a multilingual campaign. That is a waste of time. Our database contains native voices in languages such as Danish, German, English, French, Italian, Spanish, and Flemish. Whether you are looking for Diana from Denmark for a Danish telephone message, or Antonino from Italy for an Italian commercial, you book them all through the same channel. So you don't have to look across the border to sound international.
