Behind the Scenes: How to Avoid Mistakes in Online Voice-Overs
The new brand film was practically approved and ready for roll-out. Then someone noticed the emphasis on the main brand was completely off. If you book a voice actor online without carefully preparing the script, you risk expensive re-takes and significant production delays. Studio experience shows that even small uncertainties upfront can stall a project. In one recent case, the company luckily contacted us before recording started. We were able to agree on the correct pronunciation, and the budget remained unaffected.
In this article, we look behind the scenes of our recording process. We show you what it takes to get a professional voice recording right on the first take.
Script preparation: Write for the ear
A final recording script is the definitive spoken text. It includes precise direction on emphasis, pauses, and speaking tempo. At the control booth, you immediately hear if a text was written for the eyes only, or for the ear. Phrases that look elegant on paper can sound awkward and clunky when spoken aloud.
Before recording starts, we check the script with the voice actor for common hurdles:
- Brand names, proper nouns, and technical terms with specific pronunciations.
- Numbers and years: Should 2024 be spoken as ‘twenty twenty-four’ or ‘two thousand twenty-four’?
- Web addresses and abbreviations: If in doubt, write them out exactly as they should be spoken.
Adding these details to a short briefing saves you and the production team a second recording session.
Defining the right tone for your project
Every medium needs its own vocal dynamic. An internal training video for employees needs a calm, clear, and factual delivery. A dynamic commercial for social media, however, thrives on pace, freshness, and targeted emphasis.
When casting, always ensure the voice profile perfectly matches your target audience. A proven tip for script creation: Read the text aloud beforehand with a stopwatch. You will immediately notice where you run out of breath and if the planned text length realistically fits the video edit. If voice actors have to rush to meet the timing, the credibility of the entire message suffers.
The structured online booking process
To avoid surprises during project execution, our platform's booking process follows clear steps:
- You submit your request with the script and project details, or create a project in the system.
- You choose the right voice from our pool, or request a specific recommendation or demo recording.
- You confirm the booking, specifying the tone, timing, and any pronunciation notes.
After this, the recording takes place in an acoustically optimised studio environment. Then, the raw material is carefully checked for background noise, breathing sounds, and editing accuracy. Only then are the master files delivered.
Clear terms for fees and usage rights
A common point with voice recordings is the fee structure. The type of distribution is key for billing, not primarily the production genre.For non-commercial use, like internal presentations or e-learning modules, we usually bill based on word count or a flat project fee. For commercial campaigns that run on paid advertising channels, the total amount includes the basic fee for the recording and the buy-out for specific usage rights (defined by time and region). Our fixed fee structure gives you a clear overview.
