The Challenge: Uncertainty Over Usage Rights
A local production house recently worked on a campaign for a regional initiative. The script was ready, the visuals edited, and the client wanted a quick turnaround. However, when selecting the voice actor, the process hit a snag over usage rights. The team assumed that a one-off fee to the voice actor meant the recording could be used forever and on any conceivable platform.
When the video, after a successful online launch, was subsequently aired on local television, confusion arose. Non-commercial work, such as e-learning or an internal corporate video, is typically priced per word or per project. However, as soon as a voice is used commercially, the pricing structure changes. You then pay a fixed basic studio fee, supplemented by a buy-out for the specific channel and the desired term.
The Approach: Upfront Transparency and the Right Voice Selection
To ensure the project ran smoothly, a clear upfront inventory was conducted. This allowed the client to confidently secure the appropriate tone without concerns about the costs.
With 94 professional voices available on our platform, a voice perfectly suited for a Flemish audience was specifically sought out. Flemish voices such as Sen or Sander have the experience to deliver the right tone without sounding artificial or forced.
During the commissioning process, three key decisions were central:
- Securing a basic studio fee for the recording and post-production.
- Determining the exact buy-out based on the chosen medium and desired usage term.
- Pre-emptively outlining any options for extension, ensuring the client isn't presented with a fait accompli later on.
The Result: Peace of Mind for Planning and Accounts
By establishing the exact usage goals from the outset, the team knew exactly where they stood. The recording proceeded in one smooth session, and editing was completed without delay.
Client Caroline had previously described this transparent way of working very aptly: "Extremely satisfied with the smooth and professional services! Very clear website, easy to submit your briefing, and very personal."
A Director's Tip for a Flawless Recording