Booking on your own without expert support exposes you to risks. A voice might become unreachable halfway through the job, or struggle to maintain consistent pitch across a longer read.
The mechanics of voice licensing
Our biggest potential blunder was licensing, often called the buyout. For commercial voice-overs, you pay a basic session fee for the recording, plus a fee for usage rights. This buyout depends on where the video will be broadcast and how long the campaign runs.
Non-commercial projects, like internal e-learning or simple explainer videos, work differently: rates are usually calculated per word or per project. Without agency guidance, we almost published our video online with an internal-only licence. Penalties for copyright infringement can be steep. A clear, tailored quote prevents these legal and financial headaches.
Behind the scenes of a recording session
To protect quality, professional sessions follow a proven process. Here are the steps we took with the agency to get our project right:
- Script refinement: cutting redundant words and adding pauses so the voice can breathe.
- Casting: selecting the right match based on language and tone, such as Marilyn for Belgian French, or Stephan for a German project.
- Live direction: listening in remotely to offer direct feedback where needed.
- Post-production: sound engineers clean the track of breaths and mouth clicks, delivering ready-to-use audio.
Directing tip for a smooth session
As a voice director, I often see scripts that look great on paper but sound clumsy when read aloud. My top tip: read your script aloud at least twice with a stopwatch. Watch out for stumbling blocks like repeated sibilant sounds or overly long sentences without natural breathing points.
A voice actor needs breath to deliver lines convincingly. Timing your script beforehand prevents the actor from having to rush to fit video edits. As our client Jordy noted in his review: working with a responsive partner who thinks along with you saves an enormous amount of stress.