Myth: Every voice costs the same, regardless of the medium
What is true: The audio's intended use determines how the rate is structured. There is a fundamental difference between commercial and non-commercial work.
For a non-commercial project, such as an internal corporate film or an e-learning module, we calculate the cost based on the word count or text length. For commercial work (like a radio spot, TV commercial, or online video advertisement), the rate consists of two parts: a fixed base rate for studio recording and a buy-out. This buy-out covers broadcasting rights and depends on the medium, region, and campaign duration. A regional radio spot, after all, requires a different investment than a nationwide TV campaign.
Myth: A cheap voice delivers the same result as a professional
What is true: The difference lies in the details you only notice when they go wrong. An inexperienced voice simply reads sentences; an experienced voice actor understands the underlying message.
A professional voice knows the intricacies of the craft. It is about maintaining the right energy until the final paragraph, without sounding rehearsed. A voice that does not stay perfectly in tune or sounds rushed damages credibility. Our database includes 94 professional voices carefully selected for that consistent quality. For example, Lotte has a fresh, friendly Dutch voice, while Stephan is an experienced German voice actor with over twenty years of experience.
Myth: Post-production and direction are unnecessary luxuries
What is true: Good direction turns an ordinary text into a compelling story. Without guidance, the connection to the visual images is missing.
Director's tip from our studio: A common mistake during recording is when a voice rushes to the end of a sentence. By inserting a minuscule pause - a fraction of a second - just before the most important keyword, the listener's attention immediately increases. This kind of craftsmanship requires active direction during recording.
You barely see the stitching of a high-quality tailored suit, but it defines its shape. With audio, it is exactly the same: if the direction and finishing are correct, the listener only notices that the message comes across clearly.