What is a buy-out for a radio ad voice?

A buy-out is the fee for the intellectual property rights of the recording. It grants you the right to use the voice on specific channels for a pre-agreed period.

Which languages can your voices record?

Our voice actors speak their native language. We offer twelve different languages, including Flemish, English, German, Spanish, and French. For example, Aurora works in her native Spanish from Spain, and Maciek records his voice-overs in Polish. Do you want to know which voice best suits your next radio campaign? We are happy to help you with the right tone and the perfect casting, without any immediate commitment. Feel free to contact us for personalised advice. [FAQ_BLOCK]

How do I order a phone message?

Pick a voice you like for your phone system. Enter your texts. You can also use our simple text generator. Add hold music if you want. Within 3 days at most, you receive the finished audio files.

How does ordering work?

Here is how it works: 1. Listen to the demos and pick a voice for your phone system. 2. Enter your texts. You can also use our simple text generator. 3. Add hold music if you want. 4. Pay securely with Bancontact, iDEAL or credit card. Within 3 days at most, you receive the finished audio files by email.

What does a professional phone message cost?

The price depends on how long your text is and which message you need (welcome, menu or hold). As soon as you pick a voice, you see what it costs. Hold music is optional.

What does a professional telephone message cost?

A welcome message or phone menu from a professional voice is surprisingly affordable. The price depends on the length of your text and the type of message (welcome message, phone menu, on-hold message). At Voices, you can see the price instantly for your chosen voice. On-hold music from our library can be added separately. Most clients receive their audio within 1 to 2 working days.

Can I provide my own music?

Yes, you can! You can add your own audio file using the upload button. Please ensure you have the correct broadcasting rights for any music you provide.

How much does it cost to add music on hold?

Adding a track from our library costs a one-off fee of €59. This gives you unlimited usage rights for your project.

Are the tracks optimised for telephony?

Absolutely. All our on-hold music is specially mixed and optimised for the frequency range of telephone systems (300Hz - 3400Hz), so it always sounds clear.

Do you also record voice prompts for IVR and phone systems?

Yes, we can record complete phone menus (IVR) for your telephone system. You provide the options you need, and we will ensure that everything is recorded clearly and professionally. This is ideal for businesses with multiple departments.

How the right radio ad voice really makes your message stick

How the right radio ad voice really makes your message stick | Voices

What to look for when selecting your voice

When choosing the right voice for your radio campaign, you should not rush. It is not about what you personally find a beautiful voice, but about what works for the listener sitting in the car or cooking in the kitchen.

When selecting, pay attention to the following:

Listen to specific commercial demos, not just general voice-overs.
Choose a natural accent that matches the region where your campaign is running.
Pay attention to the voice actor's flexibility to quickly convey different emotions.

In our database of 92 professional voices, you will find Mark from Belgium, for example, an experienced Flemish voice who brings the perfect balance between maturity and credibility for commercials.

The director's tip for a natural recording

As a voice director, I see it daily: a voice actor trying too hard to sound "commercial." That is counterproductive and sounds unnatural. My most important tip for the studio is the physical posture and the smile before starting. Have the actor stand during the recording. That opens the chest and gives the voice natural power without needing to shout. Also, ask the actor to consciously smile for a second just before the first sentence begins. You will immediately hear that physical smile reflected in the microphone, creating a warm and inviting tone.

How the price of a commercial voice is structured

Budget transparency prevents surprises afterwards. When you book a commercial voice over, the price always consists of two parts. First, there is the basic fee for the recording itself, known as the session fee. This covers the studio time and the voice actor's work. Additionally, you pay a buy-out for the usage and rights. This buy-out depends on the medium where the ad will be heard and the campaign's duration. For non-commercial work, such as an internal corporate video, we apply rates per word or per project. This way, you know exactly what to expect beforehand.

Why authenticity beats the typical radio voice

The era of shouty, overly enthusiastic radio voices is behind us. Consumers see right through that. They want to be spoken to by a real person. Our clients, such as Bart and Cindy, confirm that this human approach works. Cindy recently wrote in her review: "Very smooth service. Ordered yesterday, delivered today! Excellent!". It is that combination of speed and the authenticity of the voices that determines the final result. By choosing authenticity, you truly build trust with your target audience.

Frequently asked questions

Short and to the point. Click to see the answer.

How do I order a phone message?: Pick a voice you like for your phone system. Enter your texts. You can also use our simple text generator. Add hold music if you want. Within 3 days at most, you receive the finished audio files.
How does ordering work?: Here is how it works: 1. Listen to the demos and pick a voice for your phone system. 2. Enter your texts. You can also use our simple text generator. 3. Add hold music if you want. 4. Pay securely with Bancontact, iDEAL or credit card. Within 3 days at most, you receive the finished audio files by email.
What does a professional phone message cost?: The price depends on how long your text is and which message you need (welcome, menu or hold). As soon as you pick a voice, you see what it costs. Hold music is optional.
What does a professional telephone message cost?: A welcome message or phone menu from a professional voice is surprisingly affordable. The price depends on the length of your text and the type of message (welcome message, phone menu, on-hold message).
At Voices, you can see the price instantly for your chosen voice. On-hold music from our library can be added separately. Most clients receive their audio within 1 to 2 working days.
Can I provide my own music?: Yes, you can! You can add your own audio file using the upload button. Please ensure you have the correct broadcasting rights for any music you provide.
How much does it cost to add music on hold?: Adding a track from our library costs a one-off fee of €59. This gives you unlimited usage rights for your project.
Are the tracks optimised for telephony?: Absolutely. All our on-hold music is specially mixed and optimised for the frequency range of telephone systems (300Hz - 3400Hz), so it always sounds clear.
Do you also record voice prompts for IVR and phone systems?: Yes, we can record complete phone menus (IVR) for your telephone system. You provide the options you need, and we will ensure that everything is recorded clearly and professionally. This is ideal for businesses with multiple departments.
How long should my telephone message be?: Keep it short and concise. A welcome message is ideally between 10 and 15 seconds. A phone menu should guide the caller to the correct department within 30 seconds. Think from the caller's perspective: they want to be helped as quickly as possible.