To clearly outline the costs, we discussed the pricing structure. This was for a commercial video for social media, which requires a specific rate breakdown:
- The basic fee: This covers studio time and the voice actor's performance for recording the text.
- The buy-out: These are the usage rights for the voice recording, calculated based on the medium (social media) and the usage period (for example, one year).
- The editing costs: This includes cleaning up and technically preparing the audio files for use.
The result: a message that sticks
After Mark recorded the text in our studio, the new audio was edited into the animation. The change was immediately noticeable. The video's average watch time increased significantly. Viewers now watched until the end, because the voice highlighted the product's key benefits.
Just as a tailored suit must fit perfectly to make an impression, a voice must align precisely with the visuals to persuade the viewer. The investment in a professional voice actor quickly paid for itself through higher conversion. Our client Xavier testifies to this service: "Professional, file received quickly, very good customer service."
How voice recording prices are structured
Voice work pricing is not guesswork. It depends entirely on the type of project you want to create. Non-commercial work, such as e-learning or an internal company video, follows different rules than advertisements.
For non-commercial projects, we usually charge per word or per project. There is no buy-out then, because the video is not distributed via paid media channels. For a commercial on radio, television, or online channels, a buy-out is necessary to secure usage rights for a specific period. This ensures clear agreements and prevents surprises later on.
Director's tip for a natural recordingAs a voice director, I often see clients write their scripts too formally. My main tip: write for the ear, not for the eye. A sentence that reads well can sound stiff when spoken aloud. Before the recording starts, ask the voice actor to take a deep breath and speak with a smile. You'll hear that smile immediately in the microphone. It makes the sound warmer and more inviting. This works much better than forced enthusiasm.