The key is to ensure the voice actor's tone matches the values your company still wants to convey a year from now.
Short tip: Always listen to several demos from the same voice. This helps you hear if the voice remains consistent across different applications.
Step 3: Brief the voice with the future in mind
A good briefing for the recording studio prevents a recording from sounding dated after a few months. Specify not only what needs to be read, but also for whom and with what purpose.
- Tempo and rhythm: Ask for a calm, natural speaking pace. This makes editing easier later on.
- Pronunciation of brand names: Submitting a short audio recording of the brand name prevents misunderstandings.
- Tone of voice: Provide concrete examples of the desired atmosphere (for example, reassuring, business-like, or enthusiastic).
Director's tip from the studio: During the recording session, always have the voice actor record the first paragraph in two different versions: one very persuasive, and one more understated. If you slightly adjust your marketing direction in six months, you will have the right audio material ready, without needing a new studio booking.
Short tip: Make sure the script is read aloud beforehand. Sentences that look good on paper can sometimes sound awkward when spoken.
Step 4: Make clear agreements about rights and rates
To avoid financial surprises later, it is helpful to understand how rates are structured in the audio world beforehand.For non-commercial work, such as internal e-learning or a corporate video for your own use, we usually charge per word or per project. For commercial productions, like a radio or TV commercial, it's different: you pay a fixed basic rate for the studio recording. This is combined with a buy-out for specific usage. The buy-out depends on the medium, the broadcast region, and the duration the spot will be aired.
Quick tip: If you are using it commercially, ask for a custom quote straight away. Make sure it includes any options for extensions or additional media.
Step 5: Carefully save your audio files and settings
Receiving a successful recording is one thing. But make sure you archive the material correctly. Customers like Jan and Joeri appreciate it when a recording is properly consolidated right away.
Do not just save the finished audio. Also ask for the 'dry' recording (the voice without background music). If you want to adjust your video's background music next year, you will not need to re-record the voice.
Quick tip: Save the exact name of the voice actor and the studio settings used in your company's project file.