Why does a Dutch text sound different when spoken in Spanish?
Each language has its own rhythm and 'grain'. While Dutch has many hard consonants and benefits from calm pauses, Spanish flows much faster. Spanish simply has more syllables per second on average.
If a 30-second Flemish corporate video is translated word-for-word into Spanish, the text rarely fits the original video edit. The voice actor then has to rush, which causes the message to lose its impact.
What should you consider when selecting the region?
The Spanish spoken in Madrid or Valencia differs significantly from the variants in Mexico, Colombia, or Argentina. It is not just a matter of accent, but also of word choice and forms of address.
- Castilian (European Spanish): The standard for the mainland Spanish market. Essential if you want to address consumers or businesses in Spain itself.
- Neutral Latin American Spanish: A widely accepted variant used for export to South and Central America, without very pronounced regional accents.
- Local variants: Specific to a particular country if local recognition is paramount.
So, first, carefully consider where your viewers or listeners are located before booking a voice.
What is the best way to direct the recording?
In our recording studio, we regularly see scripts that are not properly timed in advance. A Spanish voice actor needs space to place the correct emphasis.
A practical tip from our voice director: pre-edit 10 to 15 percent of the words from your translated text if your video has a fixed duration. Give the spoken language room to breathe. Have the voice actor read the script aloud briefly before recording begins. This way, you immediately hear if any sentences still sound awkward.
How do you choose the right vocal tone for your brand?
The right tone completely depends on the content of your video or radio spot. Are you looking for a business-like, clear voice for e-learning, or rather a warm, inviting voice for a tourism campaign about the region around Seville?