In Brief
A good voice-over script sounds like spoken language, not a brochure. Short sentences, active verbs, and clear pauses help the voice actor. Upload your text with your chosen voice; on /tarieven/ you can see what the length means.
Write for the ear, not for the eye
Read each sentence aloud. If you stumble, shorten or rewrite it. Avoid jargon unless your target audience understands it. Write out numbers and abbreviations as you would pronounce them.
Add rhythm and emphasis
Mark where a breath pause should be. One idea per sentence works best for radio, video, and telephony. Bold important words for emphasis, not entire paragraphs.
- Aim for a maximum of 15 words per sentence where possible
- One message per paragraph
- End with a clear call-to-action
Consider timing and medium
A 20-second spot requires different words than a three-minute corporate film. Mention the medium and desired tone (warm, professional, energetic) in your briefing.
Next step
Script ready? Listen to telephony or corporate demos on the showcase and book online. If you're unsure about length or tone, feel free to ask for feedback before recording.