How a faltering sentence led to the perfect video
A real-world example of how the right voice actor and focused direction can transform a stiff corporate video into a flowing story.
15 Jul 2026
3 min read
A real-world example of how the right voice actor and focused direction can transform a stiff corporate video into a flowing story.
15 Jul 2026
3 min read
The crackling of headphones, a deep breath, and then a brief silence in the studio. Booking a professional voice actor for your new corporate video often begins with these small, human moments. During a recent recording session for a local installation company, the voice repeatedly got stuck on a three-line sentence. The text read smoothly on paper, but when spoken aloud, it proved to be a stumbling block for the vocal cords.
This practical example shows how a seemingly small detail makes the difference between a stilted video and a message that truly resonates with the listener.
The installation company had written a script for an online corporate video themselves. The text was informative and complete, but during the first soundcheck, reality proved stubborn. The sentences were too long and contained too much written language. A voice actor needs breathing room to deliver a message naturally. When a sentence runs on for too long, they run out of breath and the voice loses its natural melody.
The challenge was twofold: the text needed to be shortened on the spot to spoken language, and a voice had to be chosen that could translate the company's down-to-earth, reliable image into audio.
To give the video the right tone, we searched our database of 93 professional voices for one that sounds natural and reliable. We opted for a targeted approach in three steps:
Directing a voice is like a carpenter's work, following the grain of the wood. You should not go against the natural flow of the voice, but shape the text so the voice actor can move through it effortlessly.
By shortening the sentences and choosing Annelies's voice, the video gained a completely different dynamic. The message no longer sounded like a read-aloud manual, but like personal advice from a professional. The listener had time to process the information because the breathing pauses fell at the right moments.
The video was well received by the installation company's clients. The project demonstrates that good script preparation and a targeted voice choice are crucial for the end result.
When booking a voice actor, it is helpful to know how costs are calculated so you do not face any surprises later. The price structure depends on the type of project:
For an exact price that matches your specific project, you can always request a custom quote. Whether you are looking for a Dutch voice-over or a specific Flemish voice, we are happy to help you personally find the perfect match.
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How do you choose the right voice for your project?
First, consider your target audience and the channel where the video will be shown. A young, fresh voice like Mona's (a Flemish voice with a deeper, warm sound) works well for a younger audience. For a business or informational video, a voice like Patrick's (an experienced Flemish voice that sounds very trustworthy) might be a better fit. Listen to the demos on our platform to get a feel for the different voices.
What happens if the text changes during the recording?
Small adjustments can often be handled directly during the session. If there are significant text changes afterwards, the voice actor has to return to the studio. That is why it is important to read the script aloud beforehand to check if the sentences flow naturally. This prevents additional recording costs later on.
Educational audio content: course modules, instructional videos, training. Often long texts. That is why we charge per word or per finished hour of audio instead of a standard BSF.
E-learning usually falls under corporate (non-broadcast). For public learning environments, a buy-out may be required.
A breathing exercise helps you regulate your heart rate and stress levels using a fixed rhythm or counting pattern. Breathing is the quickest way to calm your nervous system without needing any extra equipment.
A Buy-out is the fee you pay for the right to use a voice recording for a specific period and a specific medium (e.g. Radio, TV or Online).
For our telephony messages, we use a unique model:
For commercials (Radio/TV), the buy-out depends on the reach and duration. Our price calculator calculates this for you immediately, so you are never faced with surprises.
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Listen to a selection of voice actors and find the right voice for your project.
