Director's tip: let the sentence breathe before the emphasis
In the studio, we often see speakers overemphasising important words. That usually backfires and makes the whole thing sound forced. An experienced voice director prefers to give a different instruction: introduce a tiny pause just before the key word. By finding calm instead of adding extra pressure, the word naturally stands out to the listener. That's exactly the 'to-the-point' feedback our client Yves mentioned after his recording session: small adjustments immediately produce a natural result.
The result: credibility in every syllable
After two short recording sessions and focused post-production, everything came together. The stresses were in the right places, the pauses felt logical, and the audio track blended seamlessly with the visuals.
The difference wasn't a complex technique, but in aligning the voice with the company's character. Like a well-made piece of furniture where the joint is invisible, in a successful video, the listener no longer hears that a script was being read.
How the cost of a professional voice-over is calculated
When you decide to hire a voice, it's helpful to understand how the costs are calculated. This prevents any surprises later.
For commercial projects, like radio spots, TV commercials, or online adverts, the price consists of a fixed basic fee for the studio recording, combined with a buy-out. The buy-out covers the use of the recording and depends on the channel, region, and period during which the spot will be broadcast.For non-commercial work, such as an internal corporate video, e-learning, or an audiobook, we usually charge a rate per word or per project. If you also want to record for a French-speaking market, we work with French-speaking Belgian voices like Veronique. Her warm and dynamic voice delivers the same quality. For exact prices, we always create a clear, tailored quote.