The challenge: a message that falls flat
A local company that wanted to explain a new service noticed that their online videos were hardly watched to the end. The animations were clear, and the explanation was accurate, but the average viewing time stalled at a handful of seconds. The cause was not the content, but the way it was delivered. They had chosen a fast, computer-generated voice that read flawlessly but lacked any human emotion.
A voice is like a guide in a museum. If that guide recites their text in a monotone, you quickly look for the exit instead of the paintings. The information simply does not land because the human connection is missing. The company therefore decided to switch to a professional Dutch voice-over to re-record the videos.
The approach: selecting the right pitch and recognition
To bring the videos to life, we looked for a voice that exudes reliability and calm. The choice fell on Sven, one of our professional voice actors with a recognisable and solid Dutch voice.
During recording and direction, several targeted steps were central to optimally conveying the message:
- Determining the pitch: we opted for a lower, calm breathing to underline the service's reliability.
- Slowing down the pace: complex information needs space to land with the listener.
- Adding a smile: a voice actor who physically smiles during recording instantly sounds much more approachable.
As a director's tip, we always advise: let the voice actor read the text aloud as if speaking to one specific person, rather than a large crowd. This makes the tone immediately personal and warm.
The result: listeners who stick around
After Sven re-recorded the videos with the right nuances, the audience's reaction changed significantly. The average viewing time rose sharply. Viewers better understood the explanation and contacted the company more quickly. A professional voice ensures that the content is not just heard, but truly understood. The down-to-earth, clear tone of an experienced voice actor removed the distance the computer voice had previously created.
How the costs of a voice recording are structured
When you work with a professional agency, it is good to know how the rates are determined so you never face surprises. The price of a recording depends on the type of project:
- Commercial work: for commercials or online advertisements, you pay a fixed basic fee for the recording, supplemented by a buy-out. This buy-out covers the rights to use the voice on specific channels and for a certain period.
- Non-commercial work: for internal corporate videos, e-learnings, or instructional videos, we usually calculate with a rate per word or per project.
Our platform has 93 active professional voices, which we have carefully selected. Whether you are looking for a voice in Dutch, Flemish, French, or German, we are happy to help you with a custom proposal.