Myth: A beautiful voice is all you need
What is actually true
Having a beautiful voice is like having a magnificent piece of oak lying in your workshop. Without the right technique, the right saw, and knowledge of the wood grain, you won't make a sturdy table out of it. A voice actor must be able to analyze a text, place the right emphasis, and adjust the pitch to the message. Bernard, one of our Belgian voices who speaks French, for example, uses his warm voice very deliberately to inspire confidence in the listener. This is not a matter of pure talent, but of weekly training, years of experience, and microphone technique. A trained voice knows exactly how to control breathing to prevent distracting background noise.
Myth: A voiceover agency is unaffordable for small projects
What is actually true
There is no need to fear unclear costs if the pricing structure is clearly explained. Just as a carpenter provides a clear quote based on materials and labor hours, we work with transparent rates:
Commercial work: You pay a fixed base rate for the studio recording, plus a buy-out for the usage rights. This buy-out depends on the medium where the recording is heard and the duration of the campaign. - Non-commercial work: For e-learning, internal company videos, or instructional films, we simply charge per word or per project.
Custom quote: Because every project is unique, we provide a clear price calculation in advance, ensuring there is never any discussion about hidden costs afterwards.
Myth: Any voice can record any language with the right accent
What is actually true
You can't turn spruce into teak. A voice actor must always record in their native language to come across as truly natural and believable. Our database contains 92 professional voices that work exclusively in their native language, spanning languages such as Danish, German, English, French, Italian, Spanish, and Flemish. For instance, Petra is the official Dutch voice for Google Netherlands, and Antonino speaks exclusively in his native Italian. A French-speaking Belgian voice like Bernard will perfectly convey the nuances of Belgian French, while a native German voice like Nadja strikes the right tone for the German market. This respect for the native language ensures that the listener does not doubt the sincerity of the message for a second.
Myth: You don't need direction for a professional voice
What is actually true
Even the best craftsman needs a blueprint to know what the intention is. As a voice director, I see every day how important the right instructions are during a recording session. A small nuance can make a world of difference to the final result.
Director's tip: Do not ask a voice actor to simply sound more enthusiastic, as that often leads to a forced, shouting tone. Instead, instruct them to speak with a smile on their face, or ask them to record the text as if the voice actor is explaining it to a good friend at the kitchen table. This immediately creates a natural warmth and credible persuasiveness.
Myth: Corrections afterwards always take a long time and cost a lot of money
What is actually true
When a furniture maker delivers a cabinet and it turns out a hinge is still sticking, it is fixed immediately. That is how it works with us too. Our clients, like Tine, confirm that a small adjustment in pronunciation is corrected quickly and flawlessly. Professional service means that we are only satisfied when the recording fully meets expectations. Thanks to direct lines of communication with our voice actors, we can implement corrections quickly, often within a very short timeframe.