13 Feb 2026
1 min read
A cold, robotic voice on the phone? Nine out of ten Flemish people find it annoying. Discover why a human voice is crucial for your brand.
Short definitions that help you decide faster.
The emotion or style with which a text is recorded: warm, professional, energetic, persuasive, soft, authoritative, friendly.
Choosing the right tone-of-voice is more important than the "most beautiful" voice. The wrong tone undermines even the best script.
A temporary, rough recording — often recorded by the director, editor, or the client themselves — that serves as a timing reference for the final voice actor.
The scratch track is not final audio. It is used to finalise the animation or edit before the real voice-over arrives.
A pickup is a small re-recording of a specific part of your script, for example, because the text has changed or a name needs to be pronounced differently.
Thanks to your personal vault at Voices.be, arranging pickups is very simple:
This ensures your communication always stays up-to-date without having to start from scratch every time.
A Flemish voice-over is a professional recording recorded in Belgian Dutch with a recognisable Flemish accent and intonation. Producers opt for Flemish when they want a familiar, local tone for the Belgian market or are seeking an authentic Belgian character in international productions.
Flemish differs from Dutch spoken in the Netherlands in terms of vowels, intonation and word choice. Belgian advertisers almost always use Flemish voices for local adverts; international clients book a Flemish voice-over for scenes featuring Belgian characters or a subtle European accent in English-language productions.
A Buy-out is the fee you pay for the right to use a voice recording for a specific period and a specific medium (e.g. Radio, TV or Online).
For our telephony messages, we use a unique model:
For commercials (Radio/TV), the buy-out depends on the reach and duration. Our price calculator calculates this for you immediately, so you are never faced with surprises.
“Request submitted and they review the text again, making some adjustments where necessary. If there's any detail the client finds a bit difficult in the produced audio, they resolve it very quickly and create a new audio on the same day. Highly recommended and very professional service now. Top! I was assisted and recorded by Johfrah.”
Kevin De Nil
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Listen to a selection of voice actors and find the right voice for your project.
“Voices.be is highly recommended for voice-overs in various languages. A professional company with pleasant communication, quick responses, and overall top-notch service. Look no further.”
Anastasia Van der Maas
“If you are looking for a reliable supplier, Voices.Be is definitely a recommendation! Our experience was top-notch - fast delivery, excellent quality, and it gives our company a professional appearance.”
Jelle Kerfs
