How today's quick decision affects your budget months from now
A successful campaign needs consistency. If you want to make a small change to an existing video six months after launch, you need to use the exact same voice. You also need the precise tone and audio quality. If the voice actor originally provided a one-off, amateur recording from their spare room, they may be unreachable later. Or their studio setup might have changed.
This means you have to re-record the entire production. What looked like a saving on day one now costs double 180 days later. When you work with professional voices linked to a studio, you build a recognisable sound. This sound can last for years.
Behind the mixing desk: How we structure a professional price
In the recording studio, clients sometimes wonder how we structure a rate. There is a clear difference between commercial and non-commercial work.
For non-commercial projects like internal company videos or e-learning, we usually charge based on word count or project length. This covers the voice actor's time in the booth and the technical audio finishing.
For commercial work, like a radio, TV, or online spot, we structure the price in two parts:
- A fixed base rate for the recording session and studio costs.
- A buy-out for usage rights. This depends on the medium and the campaign's duration.
This clear distinction means you only pay for the reach you actually use.
In the studio: The value of experience and tone
At the control desk, we instantly hear the impact of years of experience on a voice. Take Kristien or Eveline, for example, both Flemish voice actresses. They step into the booth and grasp the text instinctively, often within two takes. They know exactly how to make a sentence breathe, so the message sounds natural.