When selecting the right voice, it’s best to consider the following points:
- The main goal of the text: Do you want to inform, relax, entertain, or prompt the listener to take action?
- The target audience’s world: What age and background does your listener have, and what kind of spoken language suits them best?
- The desired energy: Are you looking for a calm, trustworthy tone for an instructional video, or rather a fresh and engaging sound for a radio advert?
What’s the top director’s tip for a recording session?
As a voice director, I often see it happen: a client asks the voice actor for "a bit more enthusiasm". The result is often an exaggerated, overly cheerful tone that no longer feels authentic.
The best practical tip is not to give the voice actor an emotion to ‘perform’, but a concrete conversational partner to address. Don't say: "Sound happier." Instead, say: "Imagine you're explaining this at the kitchen table to a good friend who's never heard of it before." This instruction automatically shifts the speaker's demeanour. The emphasis falls in the right place, and the message gains natural persuasive power.
How is voice-over pricing structured?
The cost of hiring voice talent depends on the intended use of the audio. We make a clear distinction between two types of projects:
- Non-commercial work: This includes e-learning, internal company presentations, or audiobooks. Here, the price is calculated based on the word count or the total length of the project.
- Commercial work: For adverts on radio, television, or online, the price consists of a fixed basic rate for the recording session, supplemented by a licence fee (buy-out). This fee depends on the broadcaster/platform and the period during which the advert will be aired.
Because every project has specific requirements, we always provide clear, tailored proposals, so you know exactly what to expect upfront.
Why the voice actor's region is so important
Language is a matter of nuance and feeling. A Dutch voice actor, such as Bart or Youri, possesses a clear, refined tone that works perfectly for the Dutch market. However, for a Flemish campaign, this approach can sometimes miss the mark, as the inflections and overall linguistic atmosphere differ.
For a Flemish audience, it's best to choose a speaker with Flemish as their native language, such as Laura or Kirsten. This unconsciously makes the listener feel more engaged, which only strengthens their trust in the message.