Photo: Florian
1 Aug 2026
3 min read
Unsure about who voices which advert? Check out these 5 insights to choose the right voice for your campaign.
A well-known voice always carries a certain history. If listeners immediately associate the voice with a well-known TV programme or another brand, it can distract from your intended message. A fresh, professional voice actor, on the other hand, ensures that attention is solely focused on your product. It's not about how well-known the voice is, but how credible its tone is perceived by your target audience.
When booking a voice for a commercial, the pricing structure differs from that for an internal corporate video. For commercial work, the structure is clear:
For non-commercial work, such as e-learning or instructional videos, a per-word or per-project rate is typically used. Understanding this distinction in advance will help you avoid any surprises.
Choosing the right tone is similar to selecting clothes for the weather: you wouldn't wear a thick winter coat on a sunny summer's day, no matter how high its quality. Likewise, a voice that's too deep or formal for an accessible product will miss the mark.
For a Belgian campaign, for instance, you'd choose a Flemish voice like Eveline, whose soft and friendly vocal quality instils trust. If your organisation targets the Dutch market, a Dutch voice like Lonneke will better align with listeners' expectations. Matching language variant and region is essential for a natural connection.
Listeners are acutely aware when an accent or language variant doesn't quite fit with their local experience. A voice from the Netherlands typically doesn't resonate as well with a Flemish audience, and vice versa. Our database features 94 professional voices in various languages:
By selecting the appropriate local voice, you avoid listener alienation and ensure your message remains clear and effective.
In the recording studio, we often see this: a script that looks great on paper can sound too stiff when read verbatim. My key insight as a voice director is to encourage the voice actor to speak as if they are narrating the story to a single person across a table. A natural speaking rhythm with brief pauses is far more convincing than a hurried list of benefits. Allow the voice actor the freedom to make minor script adjustments to ensure the sentences flow naturally.
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Adverts are voiced by professional voiceover artists and voice actors. In Belgium, careful attention is paid to selecting the correct language variant (such as Flemish or French for Belgium) to align with the listener's local experience.
The cost of a commercial recording comprises a basic rate for the studio recording, plus a buy-out dependent on the selected media and the campaign duration. For an exact price, always request a bespoke quote.
A good voice choice will give your campaign precisely the right impact. Want to discuss your script or looking for the ideal voice for your next commercial voice over? Please feel free to get in touch for personalised advice.
Short and to the point. Click to see the answer.
How do I order a phone message?
Pick a voice you like for your phone system. Enter your texts. You can also use our simple text generator. Add hold music if you want. Within 3 days at most, you receive the finished audio files.
How does ordering work?
What does a professional phone message cost?
The price depends on how long your text is and which message you need (welcome, menu or hold). As soon as you pick a voice, you see what it costs. Hold music is optional.
What does a professional telephone message cost?
A welcome message or phone menu from a professional voice is surprisingly affordable. The price depends on the length of your text and the type of message (welcome message, phone menu, on-hold message).
At Voices, you can see the price instantly for your chosen voice. On-hold music from our library can be added separately. Most clients receive their audio within 1 to 2 working days.
Can I provide my own music?
How much does it cost to add music on hold?
Are the tracks optimised for telephony?
Do you also record voice prompts for IVR and phone systems?
How long should my telephone message be?
“Request submitted and they review the text again, making some adjustments where necessary. If there's any detail the client finds a bit difficult in the produced audio, they resolve it very quickly and create a new audio on the same day. Highly recommended and very professional service now. Top! I was assisted and recorded by Johfrah.”
Kevin De Nil
A mix of widely read articles (28 days) and the same context, focused on depth and your next step.
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Listen to a selection of voice actors and find the right voice for your project.
“Voices.be is highly recommended for voice-overs in various languages. A professional company with pleasant communication, quick responses, and overall top-notch service. Look no further.”
Anastasia Van der Maas
“If you are looking for a reliable supplier, Voices.Be is definitely a recommendation! Our experience was top-notch - fast delivery, excellent quality, and it gives our company a professional appearance.”
Jelle Kerfs
