The Result: Customer Recognition and Trust
Opting for a real voice actor proved to be the right decision. The videos gained a human touch that perfectly matched the company's identity. Customers indicated that the instructions were easy to follow and the voice had a soothing effect. While a computer voice often struggles with the specific intonation of Flemish place names or technical terms, Kristien brought the text to life with the right nuances and natural pauses.
This aligns with the experiences of our other clients. As Geert stated in his review, the process from quote to delivery is fast and efficient, making the step towards a professional voice actor less daunting than many companies might think.
Director's Tip: The Power of Human Breath
As a voice director, I often see that a professional voice actor's greatest strength lies in what isn't said aloud: the breath. A computer voice doesn't breathe. It strings words together according to an algorithm. A human voice actor like Kristien uses breath as an instrument to create natural pauses.My most important tip for recording instructional videos or business presentations is this: give the voice room to breathe. Write your scripts with short sentences and have the voice-over artist deliberately pause after key instructions. This gives the listener time to process the information. It creates a natural, credible delivery that a machine simply cannot replicate.
How Professional Voice-Over Rates Are Determined
When planning a project, you will find it helpful to understand how the costs for a professional voice recording are structured. We use a transparent system. This means there are no surprises afterwards.
For commercial work, such as a radio advert or an online advertisement, you pay a fixed basic studio recording fee. This is supplemented by a buy-out. This buy-out covers the usage rights for the voice. It depends on the medium where the recording will be heard and the campaign's duration. For non-commercial projects, like an internal instructional video or e-learning, we work with rates per word or per project. This way, you will know exactly what to expect upfront.