Myth 3: The price of a voice is always a single fixed amount
The truth is: Our industry has a very logical pricing structure. However, it varies by project type. To avoid misunderstandings, we'll explain the structure clearly:
- For a commercial production, you pay a fixed basic studio recording fee. This is plus a buy-out. The buy-out covers usage rights, depending on the medium and duration.
- For non-commercial work, such as e-learning or an internal corporate film, we usually charge per word or per project.
- This way, you never pay too much for reuse you don't actually need.
Myth 4: A Dutch voice works just as well in Flanders
The truth is: This is a classic misconception. A voice from the Netherlands, like Kristel or Bart, sounds fantastic for the Dutch market. However, a Flemish listener will immediately disengage if they hear a North-Dutch accent in a local campaign. The language variant must perfectly match the target audience to sound credible. Our voices record natively in their own mother tongue. This includes Flemish, German, French (BE), or Italian.
Myth 5: Studio direction will fix all script errors
The truth is: A good director can guide a lot. However, a poorly written script will still sound awkward. As a voice director, I see it daily: a sentence that looks good on paper trips up the voice actor.
Director's tip: Always read your script aloud to yourself at least three times before sending it to the studio. Do you find yourself running out of breath or stumbling over words? Then shorten the sentences. A shorter sentence gives the voice actor room to breathe naturally and place the right emphasis. You can also truly hear a smile through the microphone during recording. So, write a script that is enjoyable to speak.