Myth 1: Every beautiful voice is right for a voice-over
The truth is: A voice actor does much more than just read aloud. It's a craft that combines timing, breath control, and empathy. A voice that sounds great at the pub often freezes completely once the 'on air' light comes on in the studio. A real voice actor understands a script's subtext. They know exactly where to place emphasis to deliver your message credibly.
A beautiful voice without acting experience is like a perfectly tuned grand piano where the pianist only plays a single note. It sounds nice for a moment. But it quickly becomes boring, and the essence of the music is lost.
Myth 2: You need an expensive studio to record a voice
The truth is: Professional acoustics are essential. But you no longer need to rent a physical studio in central Brussels for this. Our 93 publicly available voices on the platform almost all work from their own high-quality home studios. This means fast delivery and lower costs for you. You don't compromise on sound quality. Voices like Veerle and Birgit from Belgium can quickly deliver their Flemish recordings directly to your editing suite.
Myth 3: Voice-over rates are unclear and arbitrary
The truth is: The price of a voice over follows a clear and logical structure. This means no surprises or discussions later. We make a clear distinction between two types of assignments:
- Commercial work (such as radio spots, TV ads, or online advertisements): You pay a fixed basic fee for the recording. This includes a buy-out for usage and rights. This buy-out depends on the medium and the campaign's duration.
- Non-commercial work (such as an internal corporate film or e-learning): Here, we charge per word or per project. There are no additional rights costs.
You can always request a free, no-obligation quote for an exact custom price.
Myth 4: A Flemish voice is perfect for the Dutch market
The truth is: This is one of the most common mistakes in the Low Countries. A Flemish audience quickly disengages with a Dutch voice. Conversely, a Flemish voice rarely sounds convincing north of the border. The cultural differences and language nuances are simply too significant. Our database is strictly organised by language, variant, and region to prevent this. For example, a voice like Ilari, with his Dutch language variant, is truly at home in the Netherlands market. Veerle, with her Flemish variant, is specifically used for the Belgian market. Always respect your target audience's local language variant.
Myth 5: Voice actor direction is purely instinctive
The truth is: Direction isn't about guesswork. It requires concrete, technical instructions and a good rapport between director and actor.
For example, never give a voice actor a vague instruction like 'sound more enthusiastic'. That almost always leads to an exaggerated, unnatural result. Instead, ask them to speak as if explaining the text to a good friend at the kitchen table. That immediately takes the pressure off their vocal cords. It creates a warm, believable tone.