Myth 2: Flemish text-to-speech is always cheaper and faster
What is true: for a short internal manual or a quick test, computer-generated speech is convenient and fast. But anyone who thinks a robot voice is cheaper for an external campaign forgets the hidden costs of quality loss. Fixing a poor brand experience is what truly costs a lot of money.
With professional human voices, the pricing structure is also very transparent and logically built:
- Commercial work: you pay a fixed basic rate for the recording plus a buy-out for usage and rights, depending on the medium and duration.
- Non-commercial work: for projects such as corporate videos or e-learning, we simply charge per word or per project.
- Custom work: for each specific project, you receive a clear, tailored quote in advance, with no surprises afterwards.
Myth 3: A computer voice can convey any desired emotion
What is true: an algorithm can be programmed to sound 'happy' or 'sad,' but in practice, this often results in an unnatural caricature. Real emotion lies in the details you cannot put into code.
- Human breathing: a short breath just before an important word builds tension and credibility.
- Subtext: the meaning between the lines, which determines whether a sentence sounds cheerful or reassuring.
- Local accent: the subtle Flemish warmth that does not come from a database of standardised sounds.
Myth 4: Everyone can no longer tell the difference anyway
What is true: perhaps the average listener does not notice it immediately in the first three words, but our brain is trained to recognise unnatural patterns. After thirty seconds, unconscious listening fatigue sets in. The computer voice lacks natural variation in pace and pitch. It sounds like a cabinet that is not quite level: it bothers the viewer or listener, even if they cannot immediately pinpoint why.
Myth 5: Professional voice actors are inaccessible and difficult to work with
What is true: working with real people is a very fluid and interactive process. As a voice director, I see daily how a small instruction makes a world of difference.
My director's tip: do not give a voice actor instructions in dry, technical terms like "speak two seconds faster." Instead, give context and say, for example: "tell it as if you are explaining this to a good friend at the pub." A human voice immediately picks up on that intention and adjusts its entire delivery. No software can mimic that.
Our 93 publicly available voices on the platform are all selected professionals who know how to bring a text to life. Whether you choose a warm Flemish voice or one of our international talents like Lotte from the Netherlands or Thomas from France.