Why a literal translation always goes wrong in the studio
If you ask a translation agency to convert a script, you usually get text that is grammatically correct but rhythmically impossible to perform. A French or English sentence has a very different cadence from a Dutch or Flemish one. If you try to overlay that translation onto the original visuals without editing, something painful happens: the voice actor has to rush to finish the sentence before the on-screen speaker closes their mouth, or they have to drag it out agonisingly slowly.
The result feels like a cheap, off-the-rack suit with trousers that are far too long: you can roll up the fabric, but everyone instantly sees it doesn't fit. Good synchronisation therefore doesn't start at the microphone, but at the writing desk. We shorten sentences, rearrange clauses, and choose synonyms that have exactly the same number of syllables as the original.
Three steps to avoid wasted budget in video adaptation
To prevent a video project from turning into a bottomless pit of correction rounds, you should use a clear methodology.
- Rewrite on timecodes: Do not work with a loose Word document. Translate directly next to the timecodes of the source material. For each scene, measure how many seconds of speaking time are actually available.
- Select voice actors with specific studio experience: Not every pleasant voice can perform lip-sync acting. A voice like Kristien or Christina masters the technique of precise, millimetre-perfect timing without sounding strained. For French productions, you should also choose an experienced voice actor like Estelle, who knows exactly how French speaking rhythms work.
- Maintain a clear cost structure: Ask in advance how the rates are structured. For non-commercial work, such as internal training or e-learning, a rate per word or per completed project usually applies. For commercial spots, you pay a fixed base rate for the recording and a buy-out for the broadcast rights. By defining this beforehand, you avoid financial surprises later.
Director's tip: pay attention to plosive sounds and breathing pauses
In the recording studio, as directors, we look at much more than just pronunciation. A golden rule that can save you hundreds of euros: pay attention to lip movement for plosive sounds like 'b', 'p', and 'm'. When the person on screen presses their lips firmly together, the voice actor in the translation cannot produce an open sound like 'a' or 'o'. That immediately feels off to the viewer, even if they cannot name exactly what is bothering them.