That brief silence works like a mount around a painting. It's the blank space that ensures the subject doesn't blend into the wall but draws the attention it deserves.
Director's tip: guide with breath, not volume
In the director's chair, I often see clients ask for more emphasis or extra energy when a brand name isn't landing well. This often leads to the voice artist speaking louder, which quickly sounds forced.
My practical tip for directing voices is this: have the voice artist calmly exhale just before the most important word. When a voice-over artist exhales before a keyword, their vocal cords settle into a natural, relaxed position. The pitch drops slightly, instantly conveying authority and calm without sounding rehearsed.
Steps to achieve the right rhythm in the studio
To achieve a balanced final result for a corporate video or commercial, our team follows a fixed process:
- Analysing the script for natural pauses and emphasis.
- Selecting the appropriate voice from our network of 94 professional voice artists.
- Precisely timing pauses and breathing in the studio to match the edited visuals.
- Carefully mixing the voice recording with background music and sound effects.
The result: clarity through a moment of calm
By simply adding 0.4 seconds of silence, the video gained the exact feel its creators envisioned. The brand name had the space to land with the viewer. Clients like Corné and Robin regularly highlight in their feedback how crucial this kind of precise finish and clear communication is for the success of their audio.
Pricing and structure of a voice-over project
A professional voice recording comes with a clear pricing structure. For commercial work, such as a radio, TV, or online spot, the price consists of a fixed basic fee for the studio recording plus a buy-out. This buy-out covers usage rights, depending on the medium and the period in which the recording will be heard. For non-commercial work, such as e-learning or an internal corporate film, pricing is usually based on a per-word rate or a fixed project fee.