For international projects, we often hear Aleksander, a voice from Poland who speaks Polish and immediately evokes a deep sense of trust and credibility. The secret of these voices is that they do not act enthusiastic; they speak to the listener as if they were standing right in front of them.
How we direct the perfect recording
As a voice director, my job is to actively filter out that artificial advertising tone during the recording session. Often, a voice actor starts the first take with a lot of projection and a wide smile. That sounds professional, but sometimes a bit distant too.
Practical director's tip:
Do you notice the voice sounds too much like a commercial? Ask the voice actor to speak the text aloud as if they are telling the news to a good friend at the kitchen table. Ask them to almost whisper the text. By removing the physical pressure from the voice, the artificial volume disappears, and the pure, credible core of the message remains. That is the recording that ultimately truly resonates with the listener.
From script to final broadcast
The behind-the-scenes process of a voice recording follows a fixed, clear structure to guarantee quality.
- The briefing and voice selection: We discuss the desired tone and together select the voice that best suits your brand's identity.
- Direction and recording: During the session, we guide the voice actor live, paying attention to pace, emphasis, and appropriate pauses.
- Post-production: We purify the recording of distracting breaths or clicks and ensure the voice is perfectly intelligible, ready for use.
Customers appreciate this clear approach. For example, Irma let us know in her review: "Very satisfied with Voices. Smooth communication and good quality." David also shared his experience: "Fast, efficient and very customer-friendly!"
When booking a voice, it is good to understand how fees are structured, so there are no surprises afterwards. For a commercial production, we use a clear system. You pay a fixed basic fee for the physical recording in the studio. In addition, there is a buy-out for the use and rights of the recording. This amount depends on the medium where the advert will be heard and the campaign's duration. For non-commercial projects, such as an internal corporate video, we usually charge per word or per project. Since each project is unique, we are happy to provide a custom quote for your specific production.