Myth 1: Any professional voice actor can read any type of script
The reality:
Just as you would not ask an opera singer to perform a rap verse, every voice actor has their natural sweet spot. Think of a voice as the sauce on a steak: the wrong flavour spoils the dish, no matter how good the cut of meat is. Some voices carry natural corporate authority, while others excel in a casual, conversational tone.
Across our roster of 93 professional voices, we see these strengths every day. Take Sen, whose warm, deep Flemish voice suits radio and commercials perfectly. Or Machteld, an experienced Dutch voice actor whose versatility makes her ideal for corporate films. The right fit depends on the purpose of your video, not just the technical skill of the speaker.
Myth 2: A great voice-over needs no direction or guidance
The reality:
Even top voice talents need direction to hit the precise tone you want. Without a clear brief, an actor has to guess, resulting in a generic, flat delivery.
Director's tip from the studio: Never direct using pitch or volume, such as "sound happier" or "read this more quietly". That only makes an actor self-conscious. Direct based on subtext and audience instead. Try saying: "Deliver this as if explaining it to a friend who has just missed their train." That gives the actor a relatable scenario to picture, producing a natural and believable performance.
Myth 3: Voice-over rates are arbitrary and confusing
The reality:
Pricing for professional recordings follows a logical, transparent framework. There is no guesswork involved. Costs depend on project category:
- Commercial work (such as radio or TV advertising): This consists of a basic studio fee for the recording, plus a buyout. The buyout covers usage rights and varies according to the channels and campaign run time.
- Non-commercial work (such as e-learning or internal corporate videos): Here we charge per word or per project, as there are no public broadcast rights involved.
To get an exact price tailored to your brief, simply request a custom quote.
Myth 4: A Dutch voice works just as well for a Flemish audience
The reality:
This is one of the most common pitfalls in cross-border campaigns. Although the language is shared, cultural nuances and vocal perceptions in Flanders and the Netherlands are completely distinct. A Dutch voice like Ilari sounds authoritative and polished to listeners in the Netherlands. To a Flemish ear, however, that same delivery can sound overly direct or assertive.
For the Flemish market, choose a native Flemish voice, like Annelies with her soft, reassuring delivery, or Brecht, whose tone inspires instant trust. Respect local language variants so your message connects naturally with your target audience.
Myth 5: Casting the right voice is a slow, tedious process
The reality:
With the right partner and an intuitive platform, finding the ideal voice takes very little time. Our clients consistently praise our prompt service and clear communication. Our client Matts noted that an actor like Johfrah delivered broadcast-ready audio within hours. It is all about direct communication and a curated roster where you can filter quickly by language and genre.