Billboarding (sponsorship): meaning and explanation | Voices Glossary | Voices Europe

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Voices glossary/Commercials and broadcast

Commercials and broadcast

Billboarding (sponsorship)

Short mentions on TV or radio: "This programme was made possible by...". It is not a full commercial but a sponsorship mention.

Therefore, a different (lower) rate often applies than for a full radio or TV spot.

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