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A professional voice is one that consistently delivers the same standard on demand. This means the same tone, the same direction, and the same sound quality, even on the sixth take of the same day.
It is less about a 'beautiful voice' than people often think. What distinguishes a professional is their ability to take direction. They understand and immediately follow instructions. They can record a text without it sounding like a reading. They can also record a correction two weeks later that seamlessly fits the first recording.
This also involves technical skill. You need a recording without noise, reverb, clicks, or mouth sounds, all at a consistent level. This is largely about the room and microphone. It also requires microphone technique, like knowing how far to stay from the microphone and how to turn your breath away from it.
The third aspect is business-related. This includes agreements on usage, a correct invoice, and delivery in the format needed for editing. This is just as important as the recording itself.
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