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An internal voice-over is a recording for use within your organisation. This could be for a training video, a staff presentation, or an instructional film for the workplace.
The difference from an advertising recording lies in its reach. An internal film is seen by people already within your organisation, while a commercial reaches a broader market. Because the usage is more limited, the agreement covering that usage is also more restricted. This, in turn, impacts the price.
It's important to know that this is a genuine agreement, not a formality. If an internal recording later appears on your website or in an advertisement, it goes beyond the agreed terms. We can resolve this, but it needs to be a separate, explicit step.
In terms of tone, internal work often differs from advertising. It needs to be calmer, more explanatory, and clear for someone watching the video on a laptop with small speakers. Here, clarity is more important than energy.