Commercial en broadcast- Voices glossary | Voices Europe

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Voices glossary/Commercial en broadcast

Commercials and broadcast

Spots, billboards, pre-/mid-/post-roll and everything involving media buy-outs.

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Commercial (broadcast)
A voice-over project with a media buy-out: TV, radio, Spotify ads, YouTube pre-rolls or sponsored social media. The rate consists of two parts: BSF (the recording) and the buy-out…
Corporate (non-broadcast)
A voice-over project without a paid media buy-out. Think of corporate films, e-learning, internal presentations or organic social media. "Unpaid" in our price list does not mean "…
Billboarding (sponsorship)
Short mentions on TV or radio: "This programme was made possible by...". It is not a full commercial but a sponsorship mention. Therefore, a different (lower) rate often applies t…
Pre-roll
A short audio or video advertisement played before the main content. Well-known on YouTube, Spotify, or podcast platforms. Pre-roll falls under the buy-out category "Online" or "P…
Mid-roll
An advertisement played during the main content — typically halfway through a podcast or a long YouTube video. Mid-roll requires a buy-out for the chosen term and channel.
Post-roll
An advertisement played after the main content. Less common than pre-roll, but works well for branding. Buy-out conditions are the same as for pre-roll and mid-roll (Online or Pod…
Tag-on
A short addition (often 5 seconds) at the end of an existing commercial: "Now with 20% discount" or a promo code. The voice is the same as in the main spot. For a tag-on, we charg…